Monthly reach of the most popular websites in the Netherlands 2019

Domestic e-commerce shop joined several big international brands as the most popular website in the Netherlands, in terms of monthly reach in 2019. Google and Facebook were overall the most popular websites in the Netherlands. One might be surprised to not see Amazon in the list, but to see a domestic web shop instead. Up until February 2020, however, Amazon was not officially present in the Netherlands. There was no, making the Netherlands one of the last countries in Europe where the US e-commerce giant presented itself. Up until then, Dutch consumers were able to visit the book section of the German Amazon website, which had been partially translated into Dutch. can be described a Dutch variant of Amazon: an online marketplace which offers different products. In 2020, it mainly operates in the Netherlands and the Dutch-speaking part of Belgium, although it did expand into French-speaking Belgium as well.

Monthly reach of the most popular websites in the Netherlands in 2019

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Release date

November 2019



Survey time period


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