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Smart speaker market share in China 2019, by model

In 2019, Alibaba was among the biggest vendors of smart speakers in the Chinese market. The tech giant’s most popular product was the Alibaba Tmall Genie, accounting for 39 percent of the market share in that year.

Global market trends

  Although Amazon holds the lion’s share of the global smart speaker market, it has swiftly gained rival contenders in the East. Among these Baidu’s performance has been staggering, peaking at 17.3 million smart speaker units in 2019. Forecasts predict an increase in the global shipments of smart speakers in 2019 to over 95 million units. The United States topped the charts in terms of smart home penetration as well as sales forecasts of smart speaker units as of 2019.

Regional context

  In the meantime, the Asia Pacific region followed closely behind with a smart speaker market revenue estimate of 934 million euros in 2019. By the second quarter of that year, China by itself had surpassed the United States with regard to the number of smart speaker units shipped worldwide.

Market share of smart speakers in China as of April 2019, by model

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Release date

April 2019



Survey time period

April 2019

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Statistics on "Smart speakers in China"

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