This statistic displays leading coupon searching activities which Millennial parents carry out before grocery shopping in the United States in 2018. Some 74 percent of Millennial survey respondents who are parents stated that they looked at online store circulars or ads for specific retailers where they plan to shop.
Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*
* Original survey question: "When preparing for a grocery shopping trip, how often do you do the following?"
Statistic displays respondents who answered with always or very often.
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Statistics on "Millennials in the U.S.: Grocery shopping behavior"
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Valassis. (March 20, 2019). Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018* [Graph]. In Statista. Retrieved January 20, 2020, from https://www.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis. "Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*." Chart. March 20, 2019. Statista. Accessed January 20, 2020. https://www.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis. (2019). Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018*. Statista. Statista Inc.. Accessed: January 20, 2020. https://www.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis. "Millennial Parent Coupon Searching Activities When Preparing for a Grocery Shopping Trip in The United States in 2018*." Statista, Statista Inc., 20 Mar 2019, https://www.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/
Valassis, Millennial parent coupon searching activities when preparing for a grocery shopping trip in the United States in 2018* Statista, https://www.statista.com/statistics/996613/grocery-shopping-activities-preparation-how-often-us-millennial-parents/ (last visited January 20, 2020)
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