Instagram brand profile in the UK 2022
How high is the brand awareness of Instagram in the UK?
When it comes to social media users, brand awareness of Instagram is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Instagram in the UK?
In total, 54% of UK social media users say they like Instagram. However, in actuality, among the 95% of UK respondents who know Instagram, 57% of people like the brand.
What is the usage share of Instagram in the UK?
All in all, 57% of social media users in the UK use Instagram. That means, of the 95% who know the brand, 60% use them.
How loyal are the users of Instagram?
Around 53% of social media users in the UK say they are likely to use Instagram again. Set in relation to the 57% usage share of the brand, this means that 93% of their users show loyalty to the brand.
What's the buzz around Instagram in the UK?
In May 2022, about 29% of UK social media users had heard about Instagram in the media, on social media, or in advertising over the past four weeks. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Instagram in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Instagram is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Instagram in the UK?
In total, 54% of UK social media users say they like Instagram. However, in actuality, among the 95% of UK respondents who know Instagram, 57% of people like the brand.
What is the usage share of Instagram in the UK?
All in all, 57% of social media users in the UK use Instagram. That means, of the 95% who know the brand, 60% use them.
How loyal are the users of Instagram?
Around 53% of social media users in the UK say they are likely to use Instagram again. Set in relation to the 57% usage share of the brand, this means that 93% of their users show loyalty to the brand.
What's the buzz around Instagram in the UK?
In May 2022, about 29% of UK social media users had heard about Instagram in the media, on social media, or in advertising over the past four weeks. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Instagram in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
