Reddit brand profile in the UK 2023

How high is the brand awareness of Reddit in the UK?
When it comes to social media users, brand awareness of Reddit is at 75 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Reddit in the UK?
In total, 17 percent of UK social media users say they like Reddit. However, in actuality, among the 75 percent of UK respondents who know Reddit, 23 percent of people like the brand.

What is the usage share of Reddit in the UK?
All in all, 17 percent of social media users in the UK use Reddit. That means, of the 75 percent who know the brand, 23 percent use them.

How loyal are the users of Reddit?
Around 14 percent of social media users in the UK say they are likely to use Reddit again. Set in relation to the 17 percent usage share of the brand, this means that 82 percent of their users show loyalty to the brand.

What's the buzz around Reddit in the UK?
In June 2023, about 10 percent of UK social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks. Of the 75 percent who know the brand, that's 13 percent, meaning at the time of the survey there's little buzz around Reddit in the UK.

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