Reddit brand profile in the UK 2022
When it comes to social media users, brand awareness of Reddit is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reddit in the UK?
In total, 16% of UK social media users say they like Reddit. However, in actuality, among the 72% of UK respondents who know Reddit, 22% of people like the brand.
What is the usage share of Reddit in the UK?
All in all, 16% of social media users in the UK use Reddit. That means, of the 72% who know the brand, 22% use them.
How loyal are the users of Reddit?
Around 13% of social media users in the UK say they are likely to use Reddit again. Set in relation to the 16% usage share of the brand, this means that 81% of their users show loyalty to the brand.
What's the buzz around Reddit in the UK?
In May 2022, about 8% of UK social media users had heard about Reddit in the media, on social media, or in advertising over the past four weeks. Of the 72% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Reddit in the UK.
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