TikTok brand profile in the UK 2022
How high is the brand awareness of TikTok in the UK?
When it comes to social media users, brand awareness of TikTok is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TikTok in the UK?
In total, 40% of UK social media users say they like TikTok. However, in actuality, among the 92% of UK respondents who know TikTok, 43% of people like the brand.
What is the usage share of TikTok in the UK?
All in all, 40% of social media users in the UK use TikTok. That means, of the 92% who know the brand, 43% use them.
How loyal are the users of TikTok?
Around 35% of social media users in the UK say they are likely to use TikTok again. Set in relation to the 40% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around TikTok in the UK?
In May 2022, about 32% of UK social media users had heard about TikTok in the media, on social media, or in advertising over the past four weeks. Of the 92% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around TikTok in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of TikTok is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TikTok in the UK?
In total, 40% of UK social media users say they like TikTok. However, in actuality, among the 92% of UK respondents who know TikTok, 43% of people like the brand.
What is the usage share of TikTok in the UK?
All in all, 40% of social media users in the UK use TikTok. That means, of the 92% who know the brand, 43% use them.
How loyal are the users of TikTok?
Around 35% of social media users in the UK say they are likely to use TikTok again. Set in relation to the 40% usage share of the brand, this means that 88% of their users show loyalty to the brand.
What's the buzz around TikTok in the UK?
In May 2022, about 32% of UK social media users had heard about TikTok in the media, on social media, or in advertising over the past four weeks. Of the 92% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around TikTok in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
