Overview of the food economy and its trends in the Middle East

In this webinar recording from March 2023, Amna Puri-Mirza, Teamlead Middle East, Yasmine Ouf, Research Middle East, and Saifaddin Galal, Researcher Egypt, Ethiopia, South Africa, have shared interesting insights into the food industry and economy and its insights and outlooks in the Middle East.

The rising cost of living, especially in the food industry, is currently a global concern, and the Middle Eastern region is no exception to this development. However, the challenges experienced within the food economy are vastly different within the Middle Eastern region. At the same time, there are connecting factors that shape Middle Eastern consumers’ food preferences, habits, and trends. The global pandemic has accelerated the digitalization of the food economy in the Middle East, and this trend is here to stay, especially considering consumer preferences during the holy month of Ramadan.

During this webinar, Amna, Yasmine, and Saifaddin addressed:
• How the food industry will develop,
• Interesting trends in the food industry all over the Middle East,
• Ramadan-related food preferences.

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