Gen Z and the future of the automotive market

On February 29th, Mathilde Carlier, Senior Researcher Transportation, provided insights into how current market disruptions impact Gen Z’s consumer behavior, and how this behavior influences some of the key automotive markets worldwide.

Is Generation Z’s interest in cars really vanishing? Gen Z’s preoccupation with climate change is one of the many factors impacting this generation’s consumption habits, including in the automotive sector. As an increasing number of countries and manufacturers have been pledging to decarbonize the transportation sector in the upcoming decades, they must contend with the attitude of this new generation of consumers towards mobility.

This webinar covers the following topics:

• Review of Gen Z’s attitude towards sustainability and mobility, with a special focus on their stance on private vehicles
• Assessment of Gen Z’s automotive brand perception and the factors impacting their opinion
• Analysis of how Gen Z’s attitude differs from older generations regarding vehicle purchasing

If you have any questions, don’t hesitate to reach out to webinars@statista.com.