eCommerce Customer Journey - Consumer Trends 2024

In this webinar, research expert Lynn Beyrouthy explores the key trends shaping the e-commerce customer journey in 2024, from the initial stage of product search and discovery all the way to last-mile delivery.

Against the backdrop of a cost-of-living crisis, how are price-conscious consumers behaving in the e-commerce arena? How are online shoppers vacillating between the twin imperatives of pocket-friendly and environmentally friendly? In 2024 and beyond, the e-commerce industry will be defined by its ability to rise to the challenge imposed by an impossible trifecta of consumer demands: fast, free, and carbon-neutral delivery.

This webinar will delve into these four stages of customer journey:

• Product search
• The order
• Payment
• Last-mile delivery

Be part of this webinar series to uncover the biggest consumer trends in 2024 and successfully navigate through a dynamic and changing consumer base.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.