Roger Federer Is the King of Athlete Endorsements
Athlete Endorsement Earnings
A deal of that volume is probably unprecedented for an athlete at Federer’s age and stage in his career. However, thanks to his sustained success and his demeanor off and (mostly) on the tennis court, Federer is almost universally beloved, which is probably why Uniqlo (and many other companies) decided to sign him regardless of his age. As the following chart illustrates, no other athlete made more money with endorsement deals over the past year than Federer did. According to Forbes, his partnerships with companies such as Mercedes-Benz, Rolex, Barilla, Wilson, Uniqlo and others netted him $86 million in the 12 months ending June 1, 2019, dwarfing his prize money earnings of $7.4 million over the same period.
This chart shows which athletes had the highest endorsement earnings between June 2018 and June 2019.