Seasonal Drinks
Searching for Starbucks Pumpkin Spice
Google interest in pumpkin spice shows the traction that pumpkin spice has gained over time, picking up significantly in 2014. Google Trends measures the relative popularity of searches through a given time, where 100 marks the high-water mark of Google searches for that term. Pumpkin spice experiences a seasonal boost in popularity in September, which then declines as fall goes on.

Description
This chart shows Google search interest for Starbucks' pumpkin spice in the U.S. from 2004-2017.