There are risks and costs associated with the hotel business that may not always be immediately visible to consumers. When distributing rooms via providers such as online travel platforms and offline travel agents, hotels need to pay commissions, with the amount depending on the provider. When hotels market the accommodations themselves, on the other hand, investment in marketing and infrastructure is also a cost that needs to be factored in.
Marketing risks and customer acquisition costs in the hotel business
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Description
This graphic shows the marketing risks and customer acquisition costs in the hotel business.
