How Branded and Independent Hotels Reach Travelers

Sponsored post by Booking.com

Worldwide, the most common way consumers book a travel accommodation is still directly with the provider, often through the provider's website. According to a study by Skift this share of direct bookings has increased for independent hotels from 2019 to 2024. Branded hotels, on the other hand, have seen a reasonable change in bookings through online travel platforms, which has shifted from 34% of bookings in 2019 to 26% in 2024.

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Infographic: How Branded and Independent Hotels Reach Travelers | Statista

Description

This infographic shows the distribution mix of the global hotel industry with a comparison between independent hotels and chains.

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Key data on hotels and holiday accommodation services in Malta 2025
Key data on hotels and holiday accommodation services in Malta 2025
Number of holiday accommodation establishments in Norway 2022, by city
Number of holiday accommodation establishments in Norway 2022, by city
Turnover of holiday accommodation establishments in Norway 2022, by city
Turnover of holiday accommodation establishments in Norway 2022, by city
Employee number of holiday accommodation establishments in Norway 2023, by city
Employee number of holiday accommodation establishments in Norway 2023, by city
Accommodation type preferred by Europeans for summer vacations 2024
Accommodation type preferred by Europeans for summer vacations 2024
Turnover of holiday and short stay accommodation services in the UK 2008-2022
Turnover of holiday and short stay accommodation services in the UK 2008-2022

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