Europe: e-commerce fashion revenue 2021-2025

In 2021, the e-commerce fashion market in Europe generated a revenue of approximately 213.4 billion U.S. dollars. According to estimates of the Statista Digital Market Outlook, this value is expected to increase over the coming years with the highest revenue being generated in 2025 at a value of approximately 365.9 billion U.S. dollars.

Fashion retail e-commerce revenue in Europe from 2021 to 2025 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Supplementary notes

The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelry) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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