In 2021, the majority of fashion sales in Africa were conducted via offline sales channels, only around 6.5 percent of revenue was generated online. The share of online sales in this segment, so the Statista Digital Market Outlook, was highest in Asia. There almost 40 percent of sales were conducted online.
Online and offline share of total fashion retail sales worldwide in 2022, by region
Other statistics that may interest you Fashion e-commerce worldwide
Overview
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- Premium Statistic E-commerce revenue worldwide 2017-2027, by segment
- Premium Statistic Global fashion e-commerce market size 2023-2027
- Premium Statistic Worldwide online fashion retail revenue 2023-2027, by segment
- Premium Statistic Online fashion retail revenue change worldwide 2020-2027, by segment
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Leading markets
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- Premium Statistic Online fashion retail revenue worldwide 2021-2027, by region
- Premium Statistic Online fashion retail revenue worldwide 2022, by country
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Leading players
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- Basic Statistic Leading fashion e-commerce companies worldwide 2022, by market cap
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Online traffic
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- Premium Statistic Leading fashion and apparel websites worldwide 2023, based on visit share
- Premium Statistic Monthly traffic to shein.com 2019-2022
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- Premium Statistic Monthly traffic to zara.com 2020-2022
- Premium Statistic Monthly number of visits to asos.com worldwide 2023
- Premium Statistic Total global traffic to Zalando 2022-2023
Consumption
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- Premium Statistic Most used online channels for fashion purchases worldwide 2022
- Premium Statistic Share of online fashion shoppers globally 2022, by age group
- Premium Statistic Share of online fashion shoppers globally 2022, by gender
- Premium Statistic Main online impulse purchases worldwide 2022, by gender
- Premium Statistic Fashion items with highest online return rates in Europe 2022
- Premium Statistic Share of online fashion purchases returned in Europe 2022, by country
- Premium Statistic Types of apparel and footwear bought online U.S. 2022, by type
- Premium Statistic Online spending on apparel and footwear per year U.S. 2022, by income
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Statista. (April 28, 2022). Online and offline share of total fashion retail sales worldwide in 2022, by region [Graph]. In Statista. Retrieved September 26, 2023, from https://www.statista.com/forecasts/1305339/e-commerce-fashion-sales-channel-by-region-worldwide
Statista. "Online and offline share of total fashion retail sales worldwide in 2022, by region." Chart. April 28, 2022. Statista. Accessed September 26, 2023. https://www.statista.com/forecasts/1305339/e-commerce-fashion-sales-channel-by-region-worldwide
Statista. (2022). Online and offline share of total fashion retail sales worldwide in 2022, by region. Statista. Statista Inc.. Accessed: September 26, 2023. https://www.statista.com/forecasts/1305339/e-commerce-fashion-sales-channel-by-region-worldwide
Statista. "Online and Offline Share of Total Fashion Retail Sales Worldwide in 2022, by Region." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/forecasts/1305339/e-commerce-fashion-sales-channel-by-region-worldwide
Statista, Online and offline share of total fashion retail sales worldwide in 2022, by region Statista, https://www.statista.com/forecasts/1305339/e-commerce-fashion-sales-channel-by-region-worldwide (last visited September 26, 2023)
Online and offline share of total fashion retail sales worldwide in 2022, by region [Graph], Statista, April 28, 2022. [Online]. Available: https://www.statista.com/forecasts/1305339/e-commerce-fashion-sales-channel-by-region-worldwide