EliteSingles brand profile in the UK 2022
When it comes to dating service users, brand awareness of EliteSingles is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is EliteSingles in the UK?
In total, 13% of UK dating service users say they like EliteSingles. However, in actuality, among the 48% of UK respondents who know EliteSingles, 27% of people like the brand.
What is the usage share of EliteSingles in the UK?
All in all, 11% of dating service users in the UK use EliteSingles. That means, of the 48% who know the brand, 23% use them.
How loyal are the users of EliteSingles?
Around 7% of dating service users in the UK say they are likely to use EliteSingles again. Set in relation to the 11% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around EliteSingles in the UK?
In August 2022, about 11% of UK dating service users had heard about EliteSingles in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around EliteSingles in the UK.
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