Global online beauty care sales by device 2027

In 2023, an estimated 62.7 percent of products in the global online beauty care industry were purchased by mobile users. Mobile users are forecast to keep the highest share (66.1 percent) in 2026.

Distribution of e-commerce beauty care market sales worldwide from 2017 to 2027, by device

Characteristic	Desktop users	Mobile users
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Supplementary notes

This includes the cosmetics (e.g., facial makeup, eye makeup, lipsticks, nail care, and nail polish), natural cosmetics (e.g., makeup for face, eyes, and lips made of natural ingredients), fragrances, beauty tools and accessories such as brushes and sponges.
And excludes the skin care, facial cleansing products, professional products and services, room scents, deodorants. All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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