Schogetten brand profile in Germany 2023
How high is the brand awareness of Schogetten in Germany?
When it comes to chocolate & candy bar eaters, brand awareness of Schogetten is at 89 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Schogetten in Germany?
In total, 35 percent of German chocolate & candy bar eaters say they like Schogetten. However, in actuality, among the 89 percent of German respondents who know Schogetten, 39 percent of people like the brand.
What is the usage share of Schogetten in Germany?
All in all, 28 percent of chocolate & candy bar eaters in Germany use Schogetten. That means, of the 89 percent who know the brand, 31 percent use them.
How loyal are the customers of Schogetten?
Around 23 percent of chocolate & candy bar eaters in Germany say they are likely to use Schogetten again. Set in relation to the 28 percent usage share of the brand, this means that 82 percent of their customers show loyalty to the brand.
What's the buzz around Schogetten in Germany?
In July 2023, about 9 percent of German chocolate & candy bar eaters had heard about Schogetten in the media, on social media, or in advertising over the past three months. Of the 89 percent who know the brand, that's 10 percent, meaning at the time of the survey there's little buzz around Schogetten in Germany.
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