The number of users in the beauty & personal care e-commerce market in Europe was forecast to continuously increase between 2024 and 2029 by in total 33 million users (+21.95 percent). After the eleventh consecutive increasing year, the indicator is estimated to reach 183.31 million users and therefore a new peak in 2029. Notably, the number of users of the beauty & personal care e-commerce market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.
Definition:
The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.
Structure:
The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.
Additional information:
eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
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Statista. (May 1, 2024). Number of users in the beauty and personal care e-commerce market in Europe from 2018 to 2029 (in million users) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/forecasts/1446218/indicator-users-by-segment-beauty-personal-care-beauty-personal-care-market-europe
Statista. "Number of users in the beauty and personal care e-commerce market in Europe from 2018 to 2029 (in million users)." Chart. May 1, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/forecasts/1446218/indicator-users-by-segment-beauty-personal-care-beauty-personal-care-market-europe
Statista. (2024). Number of users in the beauty and personal care e-commerce market in Europe from 2018 to 2029 (in million users). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/forecasts/1446218/indicator-users-by-segment-beauty-personal-care-beauty-personal-care-market-europe
Statista. "Number of Users in The Beauty and Personal Care E-commerce Market in Europe from 2018 to 2029 (in Million Users)." Statista, Statista Inc., 1 May 2024, https://www.statista.com/forecasts/1446218/indicator-users-by-segment-beauty-personal-care-beauty-personal-care-market-europe
Statista, Number of users in the beauty and personal care e-commerce market in Europe from 2018 to 2029 (in million users) Statista, https://www.statista.com/forecasts/1446218/indicator-users-by-segment-beauty-personal-care-beauty-personal-care-market-europe (last visited October 31, 2024)
Number of users in the beauty and personal care e-commerce market in Europe from 2018 to 2029 (in million users) [Graph], Statista, May 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1446218/indicator-users-by-segment-beauty-personal-care-beauty-personal-care-market-europe