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Main features that make a woman beautiful in Japan 2019

According to a survey conducted by Ipsos on female beauty in May 2019, 55 percent of Japanese respondents stated that happiness was among the most important attributes in making a woman appear beautiful. In contrast to most other countries in the survey, Japanese respondents ranked humor as one of the least important attributes adding to a woman's beauty.

Most important attributes that make women appear beautiful according to people in Japan as of May 2019

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Release date

August 2019



Survey time period

April 19 to May 3, 2019

Number of respondents


Age group

18-74 years

Method of interview

Online survey

Supplementary notes

Original question: "How important are each of these attributes in making a woman beautiful?"
Survey respondents were asked to grade each attribute on a scale from 0 to 10, with 10 being the most important attribute. The figures reflect only the results which were on a scale from 8 to 10.

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Statistics on "Love and sex in Japan"

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