Thailand: purchase intentions for smart speakers by age 2019

In a survey conducted by Rakuten in 2019, around 44.1 percent of respondents ages between 16 to 24 years old in Thailand who did not own a smart speaker, stated that they did not plan to purchase smart speakers in the next six months. However, a significant share of respondents across all age groups also stated that they did not know if they would purchase a smart speaker within the next six months.

Intentions for purchasing smart speakers in Thailand in 2019, by age

Characteristic	16-24	25-34	35-44	45-54	55 and older
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Release date

February 2020

More information

Region

Thailand

Survey time period

December 15 to 30, 2019

Number of respondents

6,077 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Do you intend to purchase a smart speaker in the next 6 months?"

Values have been rounded.

There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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