Intentions for buying smart speakers Thailand 2023 by age

Published by Andreas Walderich, Feb 2, 2024
In a survey conducted by Rakuten in 2023, around 42 percent of respondents ages between 16 to 24 years old in Thailand who did not own a smart speaker, stated that they did not plan to purchase smart speakers in the next six months. However, a significant share of respondents across all age groups also stated that they did not know if they would purchase a smart speaker within the next six months.

Intentions for purchasing smart speakers in Thailand in 2023, by age

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Release date

January 2024

Region

Thailand

Survey time period

December 7 to 31, 2023

Number of respondents

10,458 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "Do you intend to purchase a smart speaker in the next 6 months?"

Values have been rounded.

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