Russian advertisers on COVID-19 advantages for business 2020

More than one half of surveyed members of IAB Russia stated that the coronavirus (COVID-19) outbreak helped reduce costs that would not be cut otherwise in May 2020. The share of business representatives finding an advantage in their employees being ready to work for less money increased from 3 to 35 percent from March to May 2020.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Are there positive changes for business in general over the period of the coronavirus epidemic?*

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Sources

Release date

June 2020

Region

Russia

Survey time period

March 23-24, April 13-22, and May 18-25, 2020

Special properties

IAB Russia members

Supplementary notes

* In March 2020, the study received 43 questionnaires (34 fully completed, 9 partially).
In April 2020, the study received 65 questionnaires (38 fully completed, 27 partially)
In May 2020, the study received 33 questionnaires (26 fully completed, 7 partially).
Other and not stated responses are not presented.

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Statistics on "Coronavirus (COVID-19) in Russia"

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