Content types used by schools in social media marketing worldwide 2019
In a 2019 survey analyzing the state of social media marketing among global schools, it was found that images and visuals were the most common content types used to market their institutions on social media networks. What is more, video content was also popular, with 89 percent of surveyed schools reporting usage of the channel in general, and 34 percent saying they used live video for social media marketing purposes.