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Content types used by schools in social media marketing worldwide 2019

In a 2019 survey analyzing the state of social media marketing among global schools, it was found that images and visuals were the most common content types used to market their institutions on social media networks. What is more, video content was also popular, with 89 percent of surveyed schools reporting usage of the channel in general, and 34 percent saying they used live video for social media marketing purposes.

Types of content used by schools in social media marketing worldwide in 2019

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Release date

March 2019



Survey time period


Number of respondents

370 respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.

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Statistics on "Social media marketing"

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