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percent of Canadian consumers had shopped both in-store and on the web in the past 12 months. In other words, Canadians were shopping roughly equal amounts offline, as well as online that year. The gap was largest between boomers, who were still slightly more inclined to shop in physical outlets.
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Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation
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Sponsorpulse. (April 1, 2021). Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation [Graph]. In Statista. Retrieved November 30, 2025, from https://www.statista.com/statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation." Chart. April 1, 2021. Statista. Accessed November 30, 2025. https://www.statista.com/statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse. (2021). Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation. Statista. Statista Inc.. Accessed: November 30, 2025. https://www.statista.com/statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse. "Percentage Share of Consumers in Canada That Shopped In-store and Online in The past 12 Months in 2021, by Generation." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
Sponsorpulse, Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation Statista, https://www.statista.com/statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/ (last visited November 30, 2025)
Percentage share of consumers in Canada that shopped in-store and online in the past 12 months in 2021, by generation [Graph], Sponsorpulse, April 1, 2021. [Online]. Available: https://www.statista.com/statistics/1230432/share-of-canadians-that-shopped-online-and-offline-by-generation/
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