Benefits of CTV advertising in the U.S. 2021

Benefits of connected TV (CTV) advertising according to video marketers in the United States as of April 2021

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Release date

May 2021


United States

Survey time period

March 19 to April 5, 2021

Number of respondents

350 respondents

Special properties

marketer and agency executives who have decision-making responsibilities for video advertising, spending a minimum of one million U.S. dollars in 10 key industry verticals

Method of interview

Online survey

Supplementary notes

Original question: "Please rate how well each media type delivers on the following. What are the main benefits, if any, of connected TV advertising?"

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