Preferred online purchasing channels among consumers in Taiwan 2020

Leading online shopping channels used by Taiwanese consumers in 2020

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Release date

May 2021



Survey time period


Number of respondents

9,933 respondents

Age group

18-70 years

Special properties

among Happy Go members who shopped in the past month

Method of interview

Online survey

Supplementary notes

Original question: In which online retail channels have you shopped in the past month?

In 2020, the survey was conducted among 600-800 respondents each month. The total number of samples in the last twelve months was 9,933.

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