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Social commerce share of online retail sales in the U.S. 2020-2025

Published by
Stephanie Chevalier,
Sep 16, 2022
In 2020, about 3.4 percent of online retail sales in the United States were generated using social networks as a channel. With the number of social commerce buyers expected to increase over the next few years, this segment is forecast to make up over five percent of total e-commerce retail sales in the U.S. market by 2025.

Social commerce as share of total online retail sales in the United States from 2020 to 2025

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Release date

July 2021

Region

United States

Survey time period

May 2021

Age group

14 years and older

Supplementary notes

* Starting from the indicated year, figures are forecasts.
It includes products and services ordered via social networks, regardless of the method of payment or fulfillment used. Excludes travel and event tickets, tips, subscriptions, payments, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.

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Statistics on " Social commerce in the United States "

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Statistics on Social commerce in the United States

Overview

6

Social buyer behavior

8

Social media influence

8

Social media marketing

5

Further related statistics

20

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Statistics

Topics

Social commerce in the United StatesSocial media usage in the United StatesMobile commerce in the United StatesSocial commerceE-commerce in the United States
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