Opinion on student athletes profiting from brand deals in the U.S. in 2022
college sports in the United States are the recipients of brand deals or endorsements, and make a profit from these partnerships. During a survey conducted in the U.S. in 2022, 58 percent of respondents stated that they thought student athletes should be allowed to profit from brand deals and endorsements. Meanwhile, 22 percent of respondents thought this should not be allowed.
Some students who play