Preferred time to shop in a physical store in Vietnam 2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a survey on retail shopping behavior conducted by Rakuten Insight in June 2021, approximately 37 percent of Vietnamese respondents went shopping in a physical store in the evenings. Meanwhile, 33 percent of them stated that they preferred to shop in the afternoons.

Preferred time to go shopping in a physical store among consumers in Vietnam as of June 2021

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Release date

October 2021

Region

Vietnam

Survey time period

June 10 to 30, 2021

Number of respondents

2,704 respondents

Age group

16 years and older

Special properties

among 1,479 female and 1,225 male respondents

Supplementary notes

Original question: "When is your preferred time(s) to shop in a physical store? (choose up to three options that most apply to you)"

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