According to a survey conducted in Japan from October to December 2020, 12 percent of the respondents used YouTube for about one hour per day. The combined share of people who watched YouTube videos for one hour or more amounted to 25 percent.
Time spent on using YouTube in Japan as of December 2020
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Statistics on YouTube
Overview
5
- Basic Statistic Media usage in an online minute 2022
- Premium Statistic U.S. download share of entertainment apps 2022, by subcategory
- Basic Statistic Global social networks ranked by number of users 2023
- Basic Statistic Leading websites worldwide 2022, by monthly visits
- Premium Statistic Selected social media platforms global MAU 2026
Usage and demographics
6
- Basic Statistic Countries with the most YouTube users 2023
- Basic Statistic YouTube paying subscribers 2020-2022
- Basic Statistic U.S. YouTube Premium subscribers 2020-2024
- Basic Statistic YouTube penetration in selected countries and territories 2023
- Premium Statistic YouTube: distribution of global audiences 2023, by gender
- Premium Statistic YouTube: distribution of global audiences 2023, by age and gender
Traffic
4
- Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2022
- Premium Statistic Monthly global visitor traffic to YouTube.com 2022, by device
- Premium Statistic Share of total global visitor traffic to YouTube 2022, by device
- Premium Statistic Leading global YouTube search queries 2023
YouTube on mobile
6
- Basic Statistic Most downloaded entertainment and streaming apps worldwide 2022
- Basic Statistic YouTube Shorts: global user engagement 2022
- Premium Statistic YouTube app user engagement in selected markets 2022
- Basic Statistic YouTube IAP revenues 2022, by country
- Premium Statistic Share of time spent on YouTube app by children worldwide 2021, by country
- Basic Statistic Downloads of YouTube Kids mobile app worldwide 2016-2022
Competitors
6
- Premium Statistic U.S. adults time spent per day on Netflix, TikTok, and YouTube 2020-2024
- Premium Statistic Concurrent viewers on Twitch Q3 2022
- Basic Statistic Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2022
- Premium Statistic Quarterly Netflix subscribers count worldwide 2013-2023
- Basic Statistic Number of Hulu's paying subscribers in the U.S. 2019-2023, by quarter
- Basic Statistic TikTok: number of global users 2020-2025
Channels and content
8
- Basic Statistic YouTube: most viewed channels 2023
- Basic Statistic All-time most viewed YouTube channel owners 2023
- Basic Statistic YouTube: most subscribed channels 2023
- Premium Statistic YouTube: most subscribed gaming channels 2022
- Basic Statistic YouTube: most subscribed beauty content creators 2023
- Premium Statistic Highest-earning YouTube stars 2021
- Basic Statistic Most viewed YouTube videos of all time 2023
- Basic Statistic Fastest viral videos based on number of views in 24 hours as of 2022
Community guidelines enforcement
8
- Basic Statistic Number of channels removed from YouTube worldwide Q4 2022
- Basic Statistic Number of videos removed from YouTube worldwide as of Q4 2022
- Basic Statistic Number of videos removed from YouTube worldwide Q4 2022, by source of first detection
- Basic Statistic Share of videos removed from YouTube worldwide Q4 2022, by views
- Basic Statistic Share of videos removed from YouTube worldwide Q4 2022, by reason
- Basic Statistic Number of videos removed from YouTube worldwide Q4 2022, by country
- Basic Statistic Number of video comments removed from YouTube worldwide as of Q4 2022
- Basic Statistic Distribution of video comments removed from YouTube worldwide Q4 2022, by reason
Marketing & advertising
5
- Premium Statistic Global YouTube advertising revenues 2017-2022
- Basic Statistic YouTube: global advertising revenues as of Q4 2023
- Basic Statistic YouTube: share of Google revenues 2017-2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
Further related statistics
21
- Weekly time spent with online video worldwide 2018-2023
- Distribution of online video content consumed weekly in Singapore Q3 2022, by type
- Time spent on using YouTube among women Japan 2020, by age group
- Time spent on using YouTube among men Japan 2020, by age group
- Time spent on selected video platforms per day UK 2021
- Penetration rate of online video usage in China 2018-2022
- Cumulative time spent with online video content in the U.S. 2019-2022, by device
- Time spent watching online video in China 2016-2025
- Average monthly time spent viewing online video in China 2020-2021
- Category distribution of online video contents watched in Nigeria 2022
- Category distribution of online video contents watched in Ghana 2022
- Impact of online video consumption on TV time in the U.S. 2022, by age group
- U.S. device usage for weekly online video viewing 2022, by age group
- Weekly video consumption India 2022
- U.S. Gen Z users monthly minutes spent on social media platforms 2022
- Gender distribution of online video users in China 2021
- Weekly time spent on playing video games in Malaysia 2023
- Weekly time spent on playing video games Indonesia 2023
- Weekly time spent on watching VTuber videos Japan 2022
- Distribution of Hungarians by daily time spent watching online videos 2021
- Weekly time spent on online video consumption India 2020
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NHK Broadcasting Culture Research Institute. (September 1, 2021). Time spent on using YouTube in Japan as of December 2020 [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1296303/japan-time-spent-youtube/
NHK Broadcasting Culture Research Institute. "Time spent on using YouTube in Japan as of December 2020." Chart. September 1, 2021. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1296303/japan-time-spent-youtube/
NHK Broadcasting Culture Research Institute. (2021). Time spent on using YouTube in Japan as of December 2020. Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1296303/japan-time-spent-youtube/
NHK Broadcasting Culture Research Institute. "Time Spent on Using Youtube in Japan as of December 2020." Statista, Statista Inc., 1 Sep 2021, https://www.statista.com/statistics/1296303/japan-time-spent-youtube/
NHK Broadcasting Culture Research Institute, Time spent on using YouTube in Japan as of December 2020 Statista, https://www.statista.com/statistics/1296303/japan-time-spent-youtube/ (last visited May 29, 2023)
Time spent on using YouTube in Japan as of December 2020 [Graph], NHK Broadcasting Culture Research Institute, September 1, 2021. [Online]. Available: https://www.statista.com/statistics/1296303/japan-time-spent-youtube/