Clothing purchases on social media Asia 2023, by country and age

Share of consumers who bought clothing on social media in Asia in 2023, by country and age group

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Release date

March 2023

Region

Asia

Survey time period

February 9 to 28, 2023

Number of respondents

100,935 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What item(s) did you purchase on social media? Choose all that applies."

Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.

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Statistics on " Social commerce in Southeast Asia "

Other statistics that may interest you Social commerce in Southeast Asia

Overview

4

Social media integration

3

Shopping experience

8

Consumer behavior

7
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