Spain: shopping channel preference among millennials & Gen Z for clothes & shoes 2023

Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023

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Release date

May 2023



Survey time period

January to March, 2023

Number of respondents

minimum 1,000*

Supplementary notes

The source explains that missing percentage points to 100 percent make up the population with a neutral preference.

*The total sample size of 17,218 includes a minimum of 1,000 respondents in each of the 17 markets analyzed.

The release date is the date of access.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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