Ad spending of Trip.com 2014-2024

Published by Agne Blazyte, Jul 10, 2025

In 2024, the advertising and promotion expenditure of Trip.com amounted to approximately

*************
yuan, increasing from around
***
billion yuan in the previous year. Overall, the spending demonstrated a steady growth until 2018, a sudden decline during the COVID-19 pandemic, and a strong recovery in 2023.

Log in or register to access precise data.

Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan)

CharacteristicExpenditure in billion yuan
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
- -
Showing entries 1 to 11 (11 entries in total)
Statistic: Advertising and promotion expenses of Trip.com Group Ltd. from 2014 to 2024 (in billion yuan)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2025

Region

China

Survey time period

2014 to 2024

Supplementary notes

Ctrip officially changed its name from “Ctrip.com International, Ltd.” to “Trip.com Group Ltd.” in October 2019.

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of April 2025). 

Figures for earlier years have been taken from previous publications.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Trip.com Group
  • 32 page/s
  • English
  • pptx
  • Detailed references

Everything on "Trip.com Group" in one document: edited and divided into chapters, including detailed references.

Go to report
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Trip.com Group "

Other statistics that may interest you Trip.com Group

Industry overview

6

Company financial figures

8

Competitors

4

OTA consumers in China

5

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Topics

Trip.com GroupTourism industry in ChinaBusiness travel and exhibition industry in ChinaChinese tourism in EuropeHotel industry in China
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.