Lunar New Year gift set purchasing purposes in China 2024

Published by Agne Blazyte, Feb 15, 2024
According to a survey conducted in China in January 2024, more than two thirds of respondents purchased prepared gift sets before the Chinese New Year with the intention to give it to someone as a present. However, around half of respondents also bought such gift boxes for their own consumption.

Main purposes of purchasing a Chinese New Year gift box in China as of January 2024

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Source

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Release date

January 2024

Region

China

Survey time period

January 2024

Number of respondents

1,434 respondents

Special properties

multiple answers were allowed

Method of interview

Online survey

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