Most important soft drink attributes to consumers in the United States 2025

Published by M. Ridder, Jul 25, 2025

A survey conducted in May 2025 found that most Americans, with a share of around

***
percent, were looking for unique or innovative flavors when it comes to soft drinks. Low or no added sugar seemed to be interesting soft drink attributes as well, mentioned by 
***
percent of respondents.

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Which of the following soft drink attributes are most important to you?

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Showing entries 1 to 11 (11 entries in total)
Statistic: Which of the following soft drink attributes are most important to you?

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Source

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Release date

June 2025

Region

United States

Survey time period

May 2025

Number of respondents

996 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible. 

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