Share of in-app subscription revenue 2022-2025, by duration

Between 2022 and 2025, the revenue generated by weekly in-app subscriptions showed significant growth. In 2022, subscriptions of this duration represented

percent of total subscription revenue, while in 2025 this number grew to percent. Similarly, one-time purchases also saw growth, increasing from only percent of total revenue in 2022 to percent in 2025. In contrast, every other subscription duration suffered a decrease throughout the analyzed period, indicating a loss of interest in long-term subscription commitments.