Sales per unit of Kentucky Fried Chicken in the U.S. 2006-2020
Kentucky Fried Chicken
Kentucky Fried Chicken (KFC) is a US-American fast food chain headquartered in Louisville, Kentucky. The limited-service restaurant chain was originally founded by Harland Sanders and specializes in chicken. KFC is currently owned by Yum! Brands, which also owns the quick-service restaurant chains Taco Bell and Pizza Hut.
In 2019, there were more than 25 thousand Kentucky Fried Chicken restaurants in operation worldwide, spread out over 120 countries. The company’s most important foreign market is China where KFC operates nearly 5,000 restaurants.
Kentucky Fried Chicken’s parent company Yum! Brands does not report revenue figures for its individual brands but only companywide revenues, which was 5.65 billion U.S. dollars in 2020. The Quick Service Restaurant Magazine though reports in its 2020 QSR 50 that KFC had systemwide sales of about 4.7 billion U.S. dollars in the United States. Milward Brown Optimor ascribes the Kentucky Fried Chicken brand a value of over 18 billion U.S. dollars. In comparison, McDonald’s brand value was at nearly 155 billion U.S. dollars, Starbucks’ at over 60 billion U.S. dollars and the Subway brand was assessed at nearly 15 billion U.S. dollars.