Kentucky Fried Chicken
Kentucky Fried Chicken (KFC) is a US-American fast food chain headquartered in Louisville, Kentucky. The limited-service restaurant chain was originally founded by Harland Sanders and specializes in chicken. KFC is currently owned by Yum! Brands, which also owns the quick-service restaurant chains Taco Bell and Pizza Hut.
In 2016, there were more than 20,000 Kentucky Fried Chicken restaurants in operation worldwide, spread out over 120 countries. The average sales per system unit in the U.S. was 1,060 thousand U.S. dollars. The company’s most important foreign market is China where KFC operates more than 5,000 restaurants.
Kentucky Fried Chicken’s parent company Yum! Brands does not report revenue figures for its individual brands but only companywide revenues, which was 4.2 billion U.S. dollars in 2016. The Quick Service Restaurant Magazine though reports in its 2016 QSR 50 that KFC had systemwide sales of about 4.48 billion U.S. dollars in the United States. Milward Brown Optimor ascribes the Kentucky Fried Chicken brand a value of over 12 billion U.S. dollars. In comparison, McDonald’s brand value was at more than 97 billion U.S. dollars, Starbucks’ at over 44 billion U.S. dollars and the Subway brand was assessed at 21.71 billion U.S. dollars.