Sales per unit of Kentucky Fried Chicken in the U.S. 2006-2019

In 2019, KFC reported an average sales per unit of 1,196 thousand U.S. dollars. This was smaller than the previous year's total of 1,210 thousand U.S. dollars.

Kentucky Fried Chicken

Kentucky Fried Chicken (KFC) is a US-American fast food chain headquartered in Louisville, Kentucky. The limited-service restaurant chain was originally founded by Harland Sanders and specializes in chicken. KFC is currently owned by Yum! Brands, which also owns the quick-service restaurant chains Taco Bell and Pizza Hut.

In 2019, there were more than 24 thousand Kentucky Fried Chicken restaurants in operation worldwide, spread out over 120 countries. The company’s most important foreign market is China where KFC operates nearly 5,000 restaurants.

Kentucky Fried Chicken’s parent company Yum! Brands does not report revenue figures for its individual brands but only companywide revenues, which was 5.6 billion U.S. dollars in 2019. The Quick Service Restaurant Magazine though reports in its 2019 QSR 50 that KFC had systemwide sales of about 4.82 billion U.S. dollars in the United States. Milward Brown Optimor ascribes the Kentucky Fried Chicken brand a value of over 16 and a half billion U.S. dollars. In comparison, McDonald’s brand value was at more than 129 billion U.S. dollars, Starbucks’ at over 47 billion U.S. dollars and the Subway brand was assessed at nearly 14 billion U.S. dollars.

Kentucky Fried Chicken - average sales per unit in the United States from 2006 to 2019

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Sources

Release date

August 2020

Region

United States

Survey time period

2006 to 2019

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Statistics on "YUM! Brands"

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