U.S. Survey: consumer ranking of most important electronic devices in 2012

Please rank the devices listed below in order of how important each one is to you, personally, with the top being the most important and the bottom being the least important.

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Release date

August 2012



Survey time period

June 29 to July 28, 2012

Number of respondents


Age group

18 years and older

Special properties

Wireless mobile technology consumers including a small sample of elites**

Method of interview

Online survey

Supplementary notes

* The global online survey was conducted with 4,700 respondents in 7 countries. Part of the sample in each country included 'elites'. Sample sizes were as follows; The United States (n=1,000, elites: n=100), Brazil (n=500, elites: n=100), China (n=500, elites: n=100), India (n=500, elites: n=100), Indonesia (n=500, elites: n=100), Korea (n=500, elites: n=100), and the United Kingdom (n=500, elites: n=100). An identical survey was administered by telephone in South Africa with 300 respondents, 50 of which were classed as elites.

** Classification of elites: high income/wealth, highly educated, regularly follow current events.

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