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Commercial radio listening distribution in the UK Q1 2011-Q3 2018, by platform
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Commercial radio listening distribution in the UK Q1 2011-Q3 2018, by platform
Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2018, by platform
This statistic shows platform breakdown of commercial radio listening in the United Kingdom (UK) from quarter one 2011 to quarter three 2018. In the most recent quarter, 47.6 percent of listening was AM/FM, while digital accounted for 52.4 percent of radio listening.
Distribution of commercial radio's listening time in the UK from 1st quarter 2011 to 3rd quarter 2018, by platform
| AM/FM | DAB | DTV | Online / App | All digital | Unspecified** | |
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| AM/FM | DAB | DTV | Online / App | All digital | Unspecified** | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
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Description
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More information
This statistic shows platform breakdown of commercial radio listening in the United Kingdom (UK) from quarter one 2011 to quarter three 2018. In the most recent quarter, 47.6 percent of listening was AM/FM, while digital accounted for 52.4 percent of radio listening.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United Kingdom
- Survey time period
- Q1 2011 to Q3 2018*
- Age group
- 15 years and older
- Special properties
- participants in the survey were asked to complete a listening diary for one week***
- Supplementary notes
-
* Time spans of the quarters roughly:
Q1: December 31 to March 31
Q2: April 1 to June 23
Q3: June 25 to September 16
Q4: September 17 to December 16.
** The source provided the following explaination: "Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and respondents elicit the highest possible volume of specified analogue/digital stations and platforms."
***Additional information regarding survey methodology is here.
**** The source adds the following information: "As of Q1 2016 a platform attribution model has been applied to the data which eliminates any “unspecified” listening."
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United Kingdom
- Survey time period
- Q1 2011 to Q3 2018*
- Age group
- 15 years and older
- Special properties
- participants in the survey were asked to complete a listening diary for one week***
- Supplementary notes
-
* Time spans of the quarters roughly:
Q1: December 31 to March 31
Q2: April 1 to June 23
Q3: June 25 to September 16
Q4: September 17 to December 16.
** The source provided the following explaination: "Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and respondents elicit the highest possible volume of specified analogue/digital stations and platforms."
***Additional information regarding survey methodology is here.
**** The source adds the following information: "As of Q1 2016 a platform attribution model has been applied to the data which eliminates any “unspecified” listening."
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- Radio apps, podcasts and 'listen again' radio services reach in the United Kingdom (UK) in 2018 (in million individuals)
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