Social profile data collected by internet retailers through social logins via Facebook as of August 2013

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Percentage of internet retailers
E-mail90%
Friend list89%
Birthday47%
Location28%
Likes27%
Education7%
News feed4%
Work history3%
Friend likes2%
© Statista 2017

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About This Statistic

This statistic gives information on the most commonly social profile data collected by internet retailers through Facebook logins as of August 2013. During the survey period, it was found that 90 percent of online retail sites collected users' e-mail address through Facebook logins to their sites.

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