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Factors helping e-mail marketers achieve goals in the UK 2012-2015
Factors helping e-mail marketers achieve goals in the UK 2012-2015
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
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| 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|
| Click rates | 63% | 25% | 70% | 80% |
| Open rates | 53% | 23% | 56% | 65% |
| Conversion rates | 63% | 44% | 60% | 50% |
| Return on investment | 50% | 36% | 29% | 30% |
| Deliverability | 55% | 22% | 16% | 25% |
| Opt out rates | 23% | 7% | 19% | 17% |
| Other | - | - | 8% | 2% |
| Availability of resources | 17% | 3% | - | - |
| Reputation | 36% | 19% | - | - |
| Content | 59% | 43% | - | - |
| Data | 43% | 32% | - | - |
| 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|
| Click rates | 63% | 25% | 70% | 80% |
| Open rates | 53% | 23% | 56% | 65% |
| Conversion rates | 63% | 44% | 60% | 50% |
| Return on investment | 50% | 36% | 29% | 30% |
| Deliverability | 55% | 22% | 16% | 25% |
| Opt out rates | 23% | 7% | 19% | 17% |
| Other | - | - | 8% | 2% |
| Availability of resources | 17% | 3% | - | - |
| Reputation | 36% | 19% | - | - |
| Content | 59% | 43% | - | - |
| Data | 43% | 32% | - | - |
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Description
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This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.
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- Show publisher information
- Release date
- February 2016
- Region
- United Kingdom
- Survey time period
- 2012 to 2016*
- Number of respondents
- 123**
- Special properties
- B2B and B2C marketers
- Method of interview
- Online survey
- Supplementary notes
-
** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123
Multiple answers were possible.
Figures for 2012 to 2013 published earlier by the source.
Source
- Show sources information
- Show publisher information
- Release date
- February 2016
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2016*
- Number of respondents
- 123**
- Special properties
- B2B and B2C marketers
- Method of interview
- Online survey
- Supplementary notes
-
** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123
Multiple answers were possible.
Figures for 2012 to 2013 published earlier by the source.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Overview
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- Looking forward, how would you expect your company’s expenditure on e-mail to change?Expected change in e-mail marketing expenditure in the United Kingdom (UK) 2011-2017
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- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sectorE-mail click-to-open rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sectorE-mail marketing click-through rate in the United Kingdom (UK) 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017E-mail marketing unsubscribe rates in the United Kingdom (UK) 2010-2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sectorUnsubscribe rates in the United Kingdom (UK) 2017, by industry
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017E-mail opens on mobile devices in the United Kingdom (UK) 2010-2017
- Attitudes of UK marketers
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- How would you rate your company’s overall level of competence in e-mail marketing?E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017
- Consumer behavior
The most important statistics
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- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017Actions taken by UK consumers when receiving an interesting marketing email 2011-2017
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Statistics on "E-mail marketing in the United Kingdom (UK)"
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- E-mail marketing spending at UK companies from 2007 to 2018
- E-mail marketing key performance indicators (KPIs) in the United Kingdom (UK) in 2017
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- What percentage of your marketing budget is spent on e-mail?
- Looking forward, how would you expect your company’s expenditure on e-mail to change?
- E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-to-open rates in the United Kingdom (UK) from 2009 to 2017
- E-mail marketing click-to-open rates in the United Kingdom (UK) in 2017, by sector
- E-mail marketing click-through rate in the United Kingdom (UK) in 2017, by sector
- E-mail marketing unsubscribe rates in the United Kingdom (UK) from 2010 to 2017
- Unsubscribe rates in the United Kingdom (UK) in 2017, by industry sector
- E-mail opens on mobile devices in the United Kingdom (UK) from 2010 to 2017
- E-mail marketing unsubscribe-to-open rates in the United Kingdom (UK) from 2009 to 2017
- How do you manage your e-mail marketing program?
- How do you measure the success of email campaigns?
- Which of the following stop you from achieving your e-mail marketing goals?
- Share of respondents who rated the following marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) in 2016 and 2017
- Share of respondents who said that they used the following email marketing practices in the United Kingdom (UK) in 2016 to 2018
- What type of e-mail message helps you to achieve your email campaign goals?
- What type of email message helps you to achieve your email campaign goals?
- How would you rate your company’s overall level of competence in e-mail marketing?
- Which three areas of email marketing do you really need to focus on in the next year?
- In what ways do you think that artificial intelligence could improve email marketing performance?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Actions taken by the consumers upon receiving an interesing promotional email in the United Kingdom (UK) from 2011 to 2017
- Share of interesting or relevant marketing emails according to consumers in the United Kingdom (UK) between 2011 and 2017
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Methods of communication preferred to receive marketing from retailers in the United Kingdom (UK) as of June 2013
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- What type of email message do consumers like to receive?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- Where do you get your e-mail marketing education from?
- What is the goals of your e-mail marketing campaigns?
- What does e-mail contribute overall to the business as percentage of digital business revenue?
- What type of e-mail message helps you to encourage consumers to sign-up for your emails?
- What are the most significant challenges to successfully delivering automated email marketing programs?
- How important is e-mail marketing within your business strategically?
- E-mail when integrated with which of the following marketing tactics delivers the best ROI?
- E-mail marketing click-through rates in the United Kingdom (UK) in 2017
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