This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123 Multiple answers were possible. Figures for 2012 to 2013 published earlier by the source.
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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UK DMA, & dotmailer . (February 16, 2016). Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, und dotmailer . "Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?." Chart. February 16, 2016. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, dotmailer . (2016). Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, and dotmailer . "Thinking about The following Factors, Which of Them Are Most Important to You in Helping You Achieve Your Business Goals?." Statista, Statista Inc., 16 Feb 2016, https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA & dotmailer , Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? Statista, https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/ (last visited February 18, 2020)
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