Factors helping e-mail marketers achieve goals in the UK 2012-2015
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
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| 2012 | 2013 | 2014 | 2015 | |
|---|---|---|---|---|
| Click rates | 63% | 25% | 70% | 80% |
| Open rates | 53% | 23% | 56% | 65% |
| Conversion rates | 63% | 44% | 60% | 50% |
| Return on investment | 50% | 36% | 29% | 30% |
| Deliverability | 55% | 22% | 16% | 25% |
| Opt out rates | 23% | 7% | 19% | 17% |
| Other | - | - | 8% | 2% |
| Availability of resources | 17% | 3% | - | - |
| Reputation | 36% | 19% | - | - |
| Content | 59% | 43% | - | - |
| Data | 43% | 32% | - | - |
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Statistics on "E-mail marketing in the United Kingdom (UK)"
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