Factors helping e-mail marketers achieve goals in the UK 2012-2015

This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.

Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?

Click rates63%25%70%80%
Open rates53%23%56%65%
Conversion rates63%44%60%50%
Return on investment50%36%29%30%
Opt out rates23%7%19%17%
Availability of resources17%3%--
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Release date

February 2016


United Kingdom

Survey time period

2012 to 2016*

Number of respondents


Special properties

B2B and B2C marketers

Method of interview

Online survey

Supplementary notes

** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123
Multiple answers were possible.
Figures for 2012 to 2013 published earlier by the source.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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