Factors helping e-mail marketers achieve goals in the UK 2012-2015

Published by Statista Research Department, Feb 16, 2016
This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.

Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?

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Sources

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Release date

February 2016

Region

United Kingdom

Survey time period

2012 to 2016*

Number of respondents

123**

Special properties

B2B and B2C marketers

Method of interview

Online survey

Supplementary notes

** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123
Multiple answers were possible.
Figures for 2012 to 2013 published earlier by the source.

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