Distribution of user engagement with brand posts on Facebook in 4th quarter 2012 and 4th quarter 2013, by type

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Q4 '12Q4 '13
Image4.4%4.5%
Link2.7%1.1%
Text2.3%0.6%
Video2.9%1.9%

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Description Source More information
This statistic presents the of social user engagement with brand posts on Facebook. During the fourth quarter of 2013, it was found that Facebook brand posts containing an image had an engagement rate of 4.5 percent.
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Release date
January 2014
Region
Worldwide
Survey time period
4th quarter 2012 and 4th quarter 2013
Supplementary notes
Values may not add up to 100 percent due to rounding.

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