Facebook: brand post social engagement share 2012-2013, by type

This statistic presents the of social user engagement with brand posts on Facebook. During the fourth quarter of 2013, it was found that Facebook brand posts containing an image had an engagement rate of 4.5 percent.

Distribution of user engagement with brand posts on Facebook in 4th quarter 2012 and 4th quarter 2013, by type

Q4 '12Q4 '13
Image4.4%4.5%
Link2.7%1.1%
Text2.3%0.6%
Video2.9%1.9%
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Source

Release date

January 2014

Region

Worldwide

Survey time period

4th quarter 2012 and 4th quarter 2013

Supplementary notes

Values may not add up to 100 percent due to rounding.

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