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Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device

Monthly reach of Instagram in the Netherlands from July 2017 to July 2019, by device (in 1,000s)

by Raynor de Best, last edited Sep 11, 2019
Absolute monthly reach of Instagram in the Netherlands 2017-2019, by device This statistic shows how many online users were exposed to the brand Instagram in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to July 2019 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Instagram had an online reach of close to 9.5 million in the Netherlands in July 2019. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Instagram on their smartphone. As of 2018, roughly 73 percent of Dutch respondents aged 15 to 19 years old used Instagram. Instagram usage of Dutch individuals is increasing among all age groups but the biggest rise in Instagram usage penetration can be seen among the Dutch population younger than 40 years old.
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Monthly reach of Instagram in the Netherlands from July 2017 to July 2019, by device (in 1,000s)

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