Leading milk brands in Great Britain 2014-2018, by number of users

This statistic shows a ranking of the most used brands of milk* in Great Britain from 2014 to 2018. In 2018, an estimated 9.1 million people used Tesco milk, making it the leading milk brand overall by its number of users. Ranked second and third were Sainsbury's with 5.5 million and Asda with 5.1 million users.
The prominence of the supermarket owned brands and falling international sales are often sited as major reasons behind a sustained drop in the retail price of milk. In 2009 a liter of milk fetched 68 pence, that fell to just 57 pence per liter by October 2016. Although the farmgate price is slightly up from 2009 levels, it fell very sharply after reaching a high of 31.64 pence per liter in 2013.

Despite losing millions over the past eight years, the liquid milk market remains very valuable. Total expenditure on liquid milk in Great Britain reached 3.2 billion British pounds in 2017, down from a high of 3.46 billion British pounds in 2009.

Brands of milk ranked by number of users in Great Britain from 2014 to 2018

TescoSainsbury'sAsdaMorrisonsCravendaleAlpro SoyaYeo ValleyLactofreeFloraGold TopSt IvelOther Supermarket's Own BrandOthers
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Release date

June 2019


United Kingdom (Great Britain)

Survey time period

2014 to 2018

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Excluding powdered and concentrated milk.
** Number of respondents: n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017)=24,845; n (2018)=24,191

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Statistics on "Dairy product consumption in the UK (Kantar Media TGI)"

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