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Brands: leaders in consumer engagement and expectations in the U.S. 2017

Best performing brands in terms of consumer engagement vis-a-vis expectations in their respective categories in the United States in 2017

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Release date

January 2017

Region

United States

Survey time period

2017

Number of respondents

42,792 consumers

Age group

18-65 years

Supplementary notes

The 2017 study covered 83 categories and 740 brands. For the survey, consumers from the nine US Census Regions, self-selected the categories in which they are consumers, and the brands for which they are customers. Seventy (70%) percent were interviewed by phone, twenty-five (25%) percent via face-to-face interviews (to identify and include cell phone-only households), and 5% online. Brands with the highest level of consumer engagement vis-a-vis expectations in their respective categories are represented. The percentages indicate the the degree to which a brand met expectations versus a consumer-generated, category-specific ideal of 100 percent.

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