During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.
Most popular social media websites
As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.
For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.
Meta’s revenue
Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.
Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.
Number of daily active Facebook users worldwide as of 4th quarter 2023
(in millions)
Characteristic
Number of users in millions
Q4 '23
2,110
Q3 '23
2,085
Q2 '23
2,064
Q1 '23
2,037
Q4 '22
2,000
Q3 '22
1,984
Q2 '22
1,968
Q1 '22
1,960
Q4 '21
1,929
Q3 '21
1,930
Q2 '21
1,908
Q1 '21
1,878
Q4 '20
1,845
Q3 '20
1,820
Q2 '20
1,785
Q1 '20
1,734
Q4 '19
1,657
Q3 '19
1,623
Q2 '19
1,587
Q1 '19
1,562
Q4 '18
1,523
Q3 '18
1,495
Q2 '18
1,471
Q1 '18
1,449
Q4 '17
1,401
Q3 '17
1,368
Q2 '17
1,325
Q1 '17
1,284
Q4 '16
1,227
Q3 '16
1,179
Q2 '16
1,128
Q1 '16
1,090
Q4 '15
1,038
Q3 '15
1,007
Q2 '15
968
Q1 '15
936
Q4 '14
890
Q3 '14
864
Q2 '14
829
Q1 '14
802
Q4 '13
757
Q3 '13
728
Q2 '13
699
Q1 '13
665
Q4 '12
618
Q3 '12
584
Q2 '12
552
Q1 '12
526
Q4 '11
483
Q3 '11
457
Q2 '11
417
Q1 '11
372
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According to the source: "The numbers for DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook."
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Meta Platforms. (February 1, 2024). Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/346167/facebook-global-dau/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Meta Platforms. "Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)." Chart. February 1, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/346167/facebook-global-dau/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Meta Platforms. (2024). Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/346167/facebook-global-dau/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Meta Platforms. "Number of Daily Active Facebook Users Worldwide as of 4th Quarter 2023 (in Millions)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/346167/facebook-global-dau/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email
Meta Platforms, Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions) Statista, https://www.statista.com/statistics/346167/facebook-global-dau/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email (last visited July 27, 2024)
Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions) [Graph], Meta Platforms, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/346167/facebook-global-dau/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_content=103590131&utm_medium=email&utm_source=hs_email