Share of people who used ad blockers in the Nordics 2018

Published by Statista Research Department, Jan 10, 2023
This statistic shows the share of people who used ad blockers in the Nordic countries in 2018. The share of ad-blocking software users was highest in Sweden, 32 percent. According to the survey, Norway was last with 24 percent of ad-blocker users.

Share of people who used ad blockers in the Nordic countries in 2018

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Source

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Release date

April 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

2018

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "And do you currently use soft ware on any of your personal devices (e.g. laptop, smartphone, etc.) that allows you to block adverts on the internet (e.g. Adblock Plus)?"

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