Purchase reasons for video players in France 2014

This statistic shows the purchase reasons for video players in France in 2014. The most common reason was "a product with specific new features" was desired, with 31 percent of respondents giving this reason.
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When you or other members of your household purchased these products or devices, what were the reasons for purchase?
Share of respondents
Wanted specific new features31%
An existing product had broken28%
New product allowed for new gadgets20%
Simply as a treat20%
Needed additional product16%
Wanted better looking version16%
Wanted a more up date version16%
Wanted better performance16%
Saw a celebrity owning it12%
Going on holiday12%
Due to moving home8%
Wanted smaller/lighter product8%
Saw someone else owning it8%
Triggered by major event in personal life8%
Wanted product enjoyable with family8%
Existing product was not working well8%
Bought for work8%
Bought as a gift8%
Was prompted by advert online4%
Was prompted by email received0%
None of the above0%
Don't know0%
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