Leading brands among children in the United States in 2017 (index score)

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Index score 0-1,000

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Description Source More information
This statistic shows leading brands among children aged 6 to 12 in the United States in 2017. The source, a market research company, found that Oreo and YouTube were the most preferred brands among children in this age group. Oreo generated approximately 1.1 billion dollar in revenue in the United States in 2017. Oreo's parent company Mondelez invested 42 million U.S. dollars in advertising the cookie brand in the U.S. 2016.
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Release date
August 2017
United States
Survey time period
Number of respondents
8,292 respondents
Age group
6-12 years
Supplementary notes
The sources provides the following information on the survey's methodology:
"Brand Love is an annual brand equity study conducted online among 8,125 households with children ages 6-12. Kidfinity™ is a proprietary measure of brand awareness, love and popularity ranging from 0-1000."

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