Silent Gen: trust in advertising 2015, by format

This chart shows how much Silent Generation consumers (aged 65 and older) trusted various advertising formats in the first quarter of 2015. During the global survey, 61 percent of Silent Generation respondents stated they somewhat or completely trusted newspaper ads.

Trust in advertising among Silent Generation online consumers worldwide in 1st quarter 2015, by ad format

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Release date

October 2015



Survey time period

February 23 to March 13, 2015

Number of respondents

base: n > 30,000*

Age group

65 years and older

Special properties

global average; based on the online population

Method of interview

Online survey

Supplementary notes

* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Silent Generation respondents.

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Statistics on "Advertising worldwide"

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